Minnesota National among 50 banks honored for social media leadership

Independent Community Bankers of America (ICBA) today released the Top 50 Community Bank Leaders in Social Media and the Top 25 Community Banker Influencers on Twitter. Minnesota National Bank was featured on the list.

“Congratulations to Minnesota National Bank for being featured on ICBA’s Top 50 Community Bank Leaders in Social Media,” said ICBA Executive Vice President/Chief Marketing Officer Chris Lorence. “Consumers are expecting their financial institutions to have strong brand identity online.

“These top community banks and bankers understand that building a brand goes beyond just a physical presence—they consistently introduce fresh content and interact with their customers. ICBA is proud to highlight Minnesota National Bank for making social media an integral part of their brand and communications strategy. We congratulate them on their success.”

This is the second year that ICBA has compiled these two lists, which highlight the community bank social media trailblazers among the financial industry.

Nearly 6,500 community banks throughout the nation were eligible to be part of ICBA’s list. Community banks were chosen based on their engagement with fans and followers, the content distributed on their social media platforms, the number of fans and/or followers they have, and the frequency of posting new content.

“Minnesota National Bank is pleased to be featured on ICBA’s Top 50 Community Bank Leaders in Social Media list,” said Paul Skorheim, CEO, Minnesota National Bank “It is an honor for us to be recognized for our efforts on social media because we see it as a unique channel for communicating with our customers and strengthening ties with both our customers and community.”

To view the entire 50 community banks and 25 community bankers featured on these lists, visit  www.icba.org/smleaders. For additional information about ICBA, visit  www.icba.org.